Today I am present here not as a minister, but as a devotee who is deeply connected with spirituality. It is essential to introduce our future generations to spirituality and culture. If even one youth connects with spirituality and culture because of my presence today, I will consider my presence successful. It is the responsibility of every Sanatani to carry our culture forward along with the revered saints. I appeal to citizens from India and abroad that Goa is a land adorned with diverse cultures and is also a deeply spiritual region. Whenever you visit Goa in the future, do come to experience this spirituality and make sure to visit Goa’s ancient temples. This was stated by Union Minister Chirag Paswan.

With the vision that Goa’s beaches should be recognized globally not merely as tourist destinations but as centers of spiritual energy, the Sea Aarti ceremony under Goa Spiritual Festival 2026 was held in a grand manner at Calangute Beach. He was speaking on this occasion.

Words fall short to praise Brahmeshanand Swamiji : Mahant Ravindrapuriji

Goa is the sacred land of Lord Parashurama. Today, the Chief Minister of Goa is striving for the upliftment of Sanatan Dharma. The entire Goa has become imbued with saffron spirit, and efforts are being made so that Goa is known not as a land of indulgence but as a land of yoga and spirituality. Brahmeshanand Swamiji is leading this sacred Parashuram Bhoomi, and words are insufficient to praise him. This was expressed by the President of Akhil Bharatiya Akhada Parishad, Mahant Ravindrapuri Swamiji.

The auspicious beginning of the program was marked by Mahapujan at Shri Shantadurga Temple. Thereafter, amidst the resonating beats of dhol-tasha, chants of victory, and the divine Harinaam, a grand procession was taken out in the holy presence of saints and mahants. In the main ceremony that followed, the state leadership ceremonially honored the spiritual leadership (Sant Pujan), the grand Sea Maha Aarti was performed in the presence of saints, Union Minister Chirag Paswan was felicitated and shared his thoughts, revered saints delivered their blessings, and Sadguru Brahmeshanand Acharya Swamiji was conferred the title “Goa Swami” in a grand honor by the saints and mahants. Thousands of devotees were present.

The distinguished dais was graced by Jagadguru Shankaracharya Swami Shri Gyananand Tirth Ji – Peethadhishwar, Bhanpura, Madhya Pradesh; Mahant Ravindrapuri Swamiji – President, Akhil Bharatiya Akhada Parishad; Jagadguru Satpanthacharya Shri Gyaneshwardevacharyaji Maharaj – Tirthdham Preranapeeth, Ahmedabad, Gujarat; Mahamandaleshwar Swami Dharmadev Maharaj Ji – Head, Hari Mandir Ashram & Sanskrit Mahavidyalaya, Haryana; Mahamandaleshwar Shri Janardan Hari Swamiji – Treasurer, Akhil Bharatiya Sant Samiti, Maharashtra; Anant Shri Vibhushit Shri Shri 108 Taponishtha Agnihotri Pujya Swami Sampurnanand Brahmachariji – Secretary, Agni Akhada; Goswami Sushil Maharaj Ji – Bhrigu Peethadhishwar & National Coordinator, Bharatiya Sarvdharma Sansad, New Delhi; Mahamandaleshwar Narayananand Giriji Maharaj – Chennai; Sanatan Dharmabhushan Dr. Rajrajeshwar Guruji – Head, International Siddhashram Shakti Center, London (UK); Mahamandaleshwar Swami Ashutoshanand Ji – Kailas Math, Kashi; Anantbodh Chaitanya Swamiji – Founder, Sanatan Dhara Foundation, Europe; Mahamandaleshwar Radhe Radhe Babaji – Joint National General Secretary, Akhil Bharatiya Sant Samiti; Anant Shri Vibhushit Bhupendragiri Ji – Haridwar; Sant Shri Gopal Chaitanyaji Maharaj – Shri Vrindavan Dham Pal, Maharashtra; Swami Shri Anantanand Ji – Haridwar; Mahamanishi Shri Niranjan Swamiji – Head, Purusharth Ashram Seva Trust, Haridwar, along with Goa Tourism Minister Rohan Khaunte, Deputy Speaker of Goa Legislative Assembly Joshua D’Souza, Calangute MLA Michael Lobo, Vasco MLA Krishna Salkar, Pernem MLA Pravin Arlekar, Satguru Foundation President Adv. Brahmidevi ji and many other distinguished dignitaries from various fields.

The program was compered by Vedamurti Dnyaneshwar ji. The event concluded with the Shanti Path.

Popular young Union Minister Chirag Paswan is an inspiration for today’s youth, and all the youth of Goa are urged to follow the example of leaders like him. Chirag Paswanji is working today to take India to greater heights. The Goa Spiritual Festival is being accomplished by the divine will of Gau Mata, and through this medium, an appeal is made to the entire world to come to Goa to learn yoga and culture. Goa’s culture embodies ‘Atithi Devo Bhava.’ All saints and mahants are also requested that wherever they travel, they should present the true identity of Goa before their disciples. This appeal was made by Padma Shri Sadguru Brahmeshanand Acharya Swamiji.

With the divine blessings and guidance of Padma Shri Sadguru Brahmeshanand Acharya Swamiji, Goa witnessed a truly transcendental and rare spiritual spectacle. The message that Goa is not merely a land of enjoyment but a sacred land of yoga must now resonate across the world. The state experienced an extraordinary Mahakumbh-like spiritual gathering, marking a transformative moment. Goa is changing, and the entire credit for this spiritual awakening goes to Sadguru Brahmeshanand Swamiji. For this sacred mission, all saints will continue to stand firmly in support of Swamiji. These words were expressed by Mahamandaleshwar Swami Chidambaranand Saraswatiji of the Mahanirvani Akhada.

He was addressing the gathering during the Yog Sadhana and Samudra Snan programme organized on the occasion of Goa Spiritual Festival 2026, held under the divine guidance of Padma Shri Sadguru Brahmeshanand Acharya Swamiji, by Satguru Foundation with special support from the Government of Goa under the leadership of Hon’ble Chief Minister Dr. Pramod Sawant.

“The Spiritual Festival should continue to be celebrated at Calangute Beach” — Michael Lobo

It is our great fortune that the Goa Spiritual Festival is being celebrated in Calangute. Spiritual leaders and saints from across the world have sanctified this sacred land of Calangute with their presence. The festival should be celebrated at Calangute Beach every year, and we extend our full and unwavering support for this divine event. This was stated by Calangute MLA Michael Lobo.

The programme commenced with a grand and auspicious procession in the holy presence of saints and mahants. Amid Vedic chants, the rhythmic beats of traditional drums, and resounding spiritual slogans, the revered saints were ceremoniously welcomed. The event featured a series of sacred activities including Gopujan, Spiritual Run, Yog Sadhana, Sant Pujan, invocation of deities, and the Samudra Snan in the presence of saints. Thousands of devotees and spiritual seekers participated with deep faith and enthusiasm.

The programme was graced by the esteemed presence of several revered spiritual leaders including Jagadguru Shri Dnyaneshwardevacharyaji Maharaj (Tirthdham Prerna Peeth, Ahmedabad, Gujarat), Mahamandaleshwar Shri Janardan Hari Swamiji (Treasurer, Akhil Bharatiya Sant Samiti, Maharashtra), Goswami Sushil Maharajji (Bhrigu Peethadheeshwar & National Convenor, Bharatiya Sarvadharm Sansad, New Delhi), Anant Shri Vibhushit Mahamandaleshwar Swami Chidambaranand Saraswatiji (Shri Akhada Mahanirvani, Mumbai), Sanatan Dharmabhushan Dr. Rajrajeshwar Guruji (International Siddhadashram Shakti Centre, London), Mahamandaleshwar Radhe Radhe Babaji Maharaj (Joint National General Secretary, Akhil Bharatiya Sant Samiti, Indore), Anant Shri Vibhushit Bhupendragiri Maharaj (Haridwar), Sant Shri Gopal Chaitanyaji Maharaj (Shri Vrindavan Dham, Maharashtra), Mohanbua Ramdasi (Sajjangad, Maharashtra), Swami Shri Anantanand Ji (Punjab), and Mahamanishi Shri Niranjan Swamiji (Purusharth Ashram Seva Trust, Haridwar), among many others.

Dignitaries present included Rajya Sabha MP Sadanand Shet Tanavade, Calangute MLA Michael Lobo, Saligao MLA Kedar Naik, Fatorda MLA Vijai Sardesai, and Calangute Panchayat Sarpanch Joseph Sequeira, along with several distinguished guests.

Sanguem : Chhatrapati Shivaji Maharaj stands as a timeless ideal for future generations; therefore, it is essential to understand and imbibe the depth of his vision and work.
Goa’s spirituality has reached the nation and abroad due to Sadguru Brahmeshanand Acharya Swamiji. With the arrival of saints on the occasion of the Goa Spiritual Festival, Goa is becoming spiritual. Today, the coming generation needs to carry forward the flag of Hindu Dharma. This was stated by Chief Minister Pramod Sawant.

The “Goa Spiritual Festival 2026,” conceived by the spiritual leader Padma Shri Sadguru Brahmeshanand Acharya Swamiji and organized by Satguru Foundation in association with the Government of Goa under the leadership of Chief Minister Pramod Sawant, was inaugurated on 19 February at Sangampur through the grand unveiling of the majestic statue of Chhatrapati Shivaji Maharaj in the divine presence of saints.The Chief Minister was addressing on this occasion.

The programme began auspiciously with Sangameshwar Pujan and Maha Aarti at the Triveni Sangam. Thereafter, a grand procession was taken out with great enthusiasm. Amid the chanting of Vedic mantras, the beats of traditional drums, and slogans of Chhatrapati Shivaji Maharaj, the grand statue unveiling ceremony was completed. Thereafter, the main programme featured Sant Pujan, prayers, and inspiring discourses by the revered saints.

On the dais were Padma Shri Sadguru Brahmeshanand Acharya Swamiji (Goa), Mahamandaleshwar Radhe Radhe Babaji Maharaj (Joint National General Secretary, Akhil Bharatiya Sant Samiti), Sanatan Dharmabhushan Dr. Raj Rajeshwar Guruji (Head – International Siddhashram Shakti Center – London), Goswami Sushil Maharajji (Bhrigu Peethashwar and National Convenor, Bharatiya Sarvdharma Sansad – Delhi), Anant Shri Vibhushit Bhupendra Giriji Swamiji (Haridwar), Mohan Buva Ramdasi (Maharashtra), and Mahamanishi Shri Niranjan Swamiji were present.

Also present were Hon’ble Chief Minister of Goa Dr. Pramod Sawant, Hon’ble Social Welfare Minister Subhash Phal Dessai, Hon’ble Public Works Minister Digambar Kamat, Satguru Foundation President Adv. Brahmideviji, and office bearers of Sangampur Shiv Samrajya Samiti and other dignitaries.

A statue of Shiv Chhatrapati should be installed in the Goa Legislative Assembly. Chhatrapati Shivaji Maharaj is the king of all religions. Live like Shivaji Maharaj, and this responsibility lies with all mothers and sisters. Mothers, create Shiv Chhatrapati Shivaji Maharaj in every household. The Aarti performed at Sangameshwar will be recorded in the history of Goa. The work being done by Chief Minister Pramod Sawant with the thought of Sanatan Dharma is commendable, said Padma Shri Sadguru Brahmeshanand Acharya Swamiji.

It is a matter of joy that the ancient name Sangampur is once again becoming people-oriented. It is a matter of pride that the Goa Spiritual Festival has begun in Sangampur. Today, the cultural land of Goa and the village of Sangampur have been sanctified by the footsteps of saints. The work of Sadguru Brahmeshanand Acharya Swamiji is inspiring for the coming generation. The Goa Spiritual Festival is bringing positive change in Gomantak. Chhatrapati Shivaji Maharaj is the symbol of Rajsatta and Dharmasatta, and because of him the temple spires of Gomantak remained protected. All Goans will always remain grateful for this work, said Minister Subhash Phal Dessai.

Davos, Switzerland: Padma Shri Sadguru Brahmeshanand Acharya Swamiji attended the World Economic Forum (WEF) Open Forum in Switzerland, marking a significant presence of Indian spiritual leadership at a prominent global platform.

The WEF Open Forum, held alongside the annual World Economic Forum meeting, brings together global leaders, policymakers, and thinkers to engage in open dialogue on issues impacting the world. Sadguru Brahmeshanand Acharya Swamiji’s participation highlighted the importance of spiritual values, ethical leadership, and holistic development in addressing global challenges.

His presence reflected India’s rich spiritual heritage and its relevance in contemporary global discourse, emphasizing harmony, human values, and inner transformation as foundations for sustainable progress.

The participation of Sadguru Brahmeshanand Acharya Swamiji was well received by delegates, underscoring the growing recognition of spirituality in shaping inclusive and balanced global solutions.

Thailand : The India–Thai Sanatan Cultural Conference was organized at Shri Vishnu Temple, Bangkok by the Brahmarashtra Ekam Vishva Mahasangh Nyas. The event was graced by Padma Shri Sadguru Brahmeshanand Acharya Swamiji, Peethadhishwar of Shree Datta Padmanabh Peeth, Tapobhoomi – Goa (India), as the Special Guest of Honour.

In His inspiring address, His Holiness Sadguruji emphasized that Hindu Sanatanis across the globe must unite to uphold Dharma, peace, and cultural harmony. Referring to the eternal principle of “Vasudhaiva Kutumbakam – The World is One Family,” Swamiji highlighted the need for collective efforts to achieve global peace and human unity.

On this occasion, the organizers honoured His Holiness Sadguruji with a special felicitation in recognition of His contributions to the Sanatan Dharma and global spiritual harmony.

The event was also graced by the presence of Pujya Shri Shri 1008 Dr. Sachindranath Mishraji Maharaj, Pujya Sri Phra Khru Wiboon Thammathat, Abbot – Vachiradhammavas Temple, Thailand, Mahant Sri Avsesh Pandey Kallu Maharaj – Chief Priest – Sheetla Mandir, Kashi Devotees and Sanatanis from various countries including Bharat, London (UK), China, Dubai, Malaysia, and several other nations participated with deep reverence and enthusiasm.

Among the dignitaries from Goa who attended were : Adv. Brahmideviji, President – Satguru Foundation, Businessman- Ramesh Phadte, Gajesh Mandrekar, Umesh Phadte, Vishwajeet Gawas, Tukaram Naik – Yog Master along with many other respected individuals from Goa.

Malaysia : Padma Shri Sadguru Brahmeshanand Acharya Swamiji addressed the 2nd International Summit of Religious Leaders in Kuala Lumpur, Malaysia, on 28th August 2025 on the theme : “The Role of Religious Leaders in Conflict Resolution – Understanding Root Causes and Developing Solutions.”

Pujya Swamiji emphasised the eternal principles of Sanatan Dharma, noting that true religion is not about division but about dharma — righteousness, compassion, and unity. Quoting from the Bhagavad Gita, Pujya Swamiji reminded that ignorance and uncontrolled desires are the true enemies of peace, and that non-violence (Ahimsa Paramo Dharmah) must guide humanity. Pujya Swamiji called upon religious leaders worldwide to use their moral authority to foster peace, interfaith harmony, and reconciliation, affirming that “when religious leaders preach peace, followers practice peace — and conflicts lose their power.”

The address was delivered in the honourable presence of His Excellency the Prime Minister of Malaysia, the Honorable Dato’ Sri Anwar bin Ibrahim; His Excellency Senator Dato’ Sri Dr. Mohammad Naim bin Haji Mokhtar (Minister in the Prime Minister’s Office – Religious Affairs); His Excellency Sheikh Dr. Mohammad bin Abdul Karim Al-Issa, Secretary-General of the Muslim World League and President of the Muslim Scholars Association; along with distinguished religious leaders and ambassadors from various countries.

Pujya Swamiji also honoured His Excellency, the Prime Minister of Malaysia, the Honorable Dato’ Sri Anwar bin Ibrahim, acknowledging his visionary initiative and noble efforts in collaboration with the Muslim World League.

The summit served as a historic platform for global leaders of faith to share insights on promoting peace, interfaith harmony, and cooperative solutions for conflict resolution.

Spiritual leader and Peethadhishwar of Shree Datta Padmanabh Peeth, Adhyatma Shiromani, Padma Shri awardee Sadguru Brahmeshanand Acharya Swamiji was conferred with the prestigious ‘Yog Ratna Award 2025’. The award was presented during a grand award ceremony held in Bengaluru, organized by the SHWASA Yoga and Santosh Lad Foundation, under the leadership of Yoga Acharya Swami Vachananandji and Honorable Labour Minister of Karnataka Santosh Lad.

This award is a recognition of Swamiji’s unparalleled contribution to the global propagation of yog, spirituality, and Sanatan Dharma. Under Pujya Swamiji’s guidance, Shree Datta Padmanabh Peeth has launched a global lifestyle transformation initiative based on the concept of ‘Yogmaya Jeevan’ (a life imbued with yoga). Pujya Swamiji’s efforts have significantly elevated the global stature of Indian Sanatan Dharma, culture, and yogic sciences — not only in India but also internationally.

The ceremony was graced by many eminent personalities including Jagadguru Shri Shri Shivarathri Deshikendra Mahaswamiji of Suttur Mutt, Bhikkhu Sanghasena Ji — President of Mahabodhi International Meditation Center, Leh-Ladakh, B. L. Santosh — General Secretary of the Bharatiya Janata Party, as well as many saints and yoga gurus from across the country.

The ‘Yog Ratna Award’ is regarded as one of the most prestigious honors in the field of yoga and spirituality. Owing to Swamiji’s immense contributions, yoga and Indian culture have been revitalized and received renewed global attention. On receiving the ‘Yog Ratna Award’, Pujya Swamiji has been showered with congratulatory messages and best wishes from various saints and dignitaries.

Vasco : In ancient scriptures, Goa has been renowned as a land of spirituality. However, more commonly, Goa is associated with the New Year partiesand enjoyment. The history of Goa should be known for its spiritual significance. In the Vedic and Purana texts, Goa, also known as “Go-bhoomi” and “Gomanchal Bhoomi,” is frequently mentioned. Sadguru Brahmeshanand Acharya Swamiji has provided an incredible vision of True Goa. Swamiji urges us to resolve to spread Goa’s spirituality worldwide. Goa’s seashores will be recognized for spiritual advancement. This was the message delivered by Akhil Bharatiya Sant Samiti and Ganga Sabha General Secretary, Anant Shri Vibhushit Swami Jitendraanand Saraswati.

With the aim of recognizing Goa’s beaches not only as tourist destinations but also as centers of spiritual energy, the Goa Spiritual Festival 2025, organized by Shree Datta Padmanabh Peeth, along with Satguru Foundation, hosted a grand event called ‘Samudra Manthan’ at Baina Beach, Mormugao. Swamiji delivered a speech at this occasion.

Sadguru Brahmeshanand Acharya Swamiji is taking True Goa to every corner of the world. The Sea Maha Aarti performed today is the spiritual experience of Goa. In the coming years, we will see positive results. Thanks to Sadguru Brahmeshanand Acharya Swamiji, the spirituality of Goa is now revealed to the world. The historical significance of Goa’s Sanudra Maha Aarti will soon be known globally. This was the message delivered by Mohanji, the head of Mohan Foundation Europe.

During the Samudra Manthan program, a grand samudra Aarti was performed by saints and spiritual leaders with the chanting of mantras and the sound of shankha naad, along with a large-scale Yagya conducted in the presence of Vedic mantras. Thousands of devotees gathered to participate in yogic practices on the seashore. The Goa Spiritual Festival will take Goa’s spirituality worldwide.

The Yaj Gya also conveyed the message of environmental conservation, while the Samudra Aarti gave the sea a sacred and worshipped status. After the successful completion of this event, a commitment was made to develop Goa’s beaches as spiritual destinations. Special initiatives will be taken to promote Goa’s beaches as international centers for yoga, meditation, and spiritual practices. In the future, regular spiritual programs such as yoga, meditation, and Maha Aarti will be held at Goa’s seashores. The event concluded with Shanti path.

Dignitaries present at the event included Anant Shri Vibhushit Swami Jitendraanand Saraswati Ji, General Secretary – Akhil Bharatiya Sant Samiti and Ganga Sabha, Anant Shri Vibhushit Shri Shri 108 Taponishth Agnihotri Poojya Sampurnanand Brahmachari Ji, General Secretary – Agni Akhada, Anant Shri Vibhushit Bhupendragiri Ji – Haridwar, Mahant Rishishwaranand Swamiji – Chief – Chetan Jyoti Ashram, Haridwar, Mohanji – Founder – Mohanji Foundation, Baba Hathyogi Ji – Chief – Gauri Shankar Gaushala – Haridwar, Swami Shankartilakji Maharaj – Granada, Spain, Yogi Ashutosh Ji – Delhi, Subhash Phaldesai – Social Welfare Minister – Goa, Sankalp Amonkar – MLA – Mormugao Constituency, Krishna Salkar – MLA Vasco Constituency, Sanjay Giri Ji – Chief Editor, Network 10 TV Channel, Shri Prem Singh Rao – Managing Director, Varah Infra Limited, Dr. Sunil Manjrekar – President, Gulf Maharashtra Business Forum, Prof. Ramanarayan Dwivedi – Head, Department of Grammar, Banaras Hindu University – Varanasi, Dr. Mohammad Khan – President and CEO, Khans Media City – Dubai, Monica Agarwal – Founder Partner, Strategia Advisory & Management Services, Dubai, and others.

Shirgaon: Shri Devi Lairai’s devotees (Dondas) are the reason Goa remains safe. Goa does not need tourists who look at its women disrespectfully. Every home in Goa has a divine presence, making Goa a land of ascetics. Goans must proudly showcase the true essence of Goa to the world. Just as devotees visit Vaishno Devi, pilgrims from across the country and abroad should come to seek the blessings of Shri Lairai Mata.

As part of the ‘Goa Spiritual Festival 2025’ , the grand and devotional “Agnidivya Festival ” of Shri Lairai Devi was celebrated with immense faith and devotion at Shirgaon. Under the divine guidance of Padmashri Sadguru Brahmeshanand Acharya Swamiji, this sacred event has taken the mission of elevating Goa’s rich spiritual heritage to the global stage to a new dimension. Pujya Brahmachariji addressed the gathering during the festival.

Sadguru Brahmeshanand Acharya Swamiji is the fifteenth gem of the legendary “Samudra Manthan” (Churning of the Ocean). All of us must be ever ready to heed his call for Goa. Those who follow their teachings will attain ‘Vaikuntha’ (spiritual liberation) in this very lifetime and on this very land, without a doubt.Stated by Anant Shri Vibhushit Bhupendra Giriji Maharaj.

The event was graced by the divine presence of Anant Shri Vibhushit Shri Shri 108 Tapnishtha Agnihotri Pujya Sampurnananda Brahmachariji, Secretary of Agni Akhada, Junagadh and Panchkula, Haryana, Anant Shri Vibhushit Bhupendra Giriji Maharaj from Haridwar Prominent dignitaries in attendance included Honorable Chief Minister of Goa, Dr. Pramod Sawant, Union Minister Shripad Naik, Rajya Sabha MP Sadanand Tanawade, Social Welfare Minister Subhash Faldesai, Maye MLA Premendra Shet and Other esteemed guests.

With the resounding chants of “Shri Devi Lairai Mata Ki Jai!, the entire Shirgaon was immersed in a divine atmosphere of devotion. The profound faith and offerings of devotees before Shri Devi Lairai made the festival even more auspicious and sacred.

This celebration has further strengthened the resolve to take Goa’s rich spiritual tradition to the global stage. Future initiatives will focus on establishing Shri Lairai Devi’s shrine as an internationally renowned pilgrimage site, transforming Goa into a global spiritual center.

During the ‘Samudra Manthan (Churning of the Ocean), precious gems, elephants, horses, and even the divine cow (Kamadhenu) emerged, leading to the naming of Goa. The grandeur witnessed in Goa today has never been seen before. The Goa Spiritual Festival has unveiled the true spiritual essence of Goa. Through this festival, the message that Goa is a sacred pilgrimage land will now spread worldwide. Dr. Pramod Sawant is the ruler, and Sadguru Brahmeshanand Acharya is a sage-like guide. It is under their leadership that Goa’s spiritual culture is flourishing. This was the profound message shared by Anant Shri Vibhushit Shri Shri 108 Tapnishtha Agnihotri Pujya Sampurnanand Brahmachari Ji.

The Shree Datt Padmanabh Peeth is a pillar of Indian cultural preservation. The “Goa Spiritual Festival” will ensure that Goa’s spiritual identity is recognized globally. Sadguru Brahmeshanand Acharya Swamiji’s unparalleled efforts in preserving Goa’s spiritual legacy are commendable. Through this festival, the government will continue to support the global promotion of Goa’s spiritual heritage, ensuring that Goa’s spiritual glory is recognized worldwide. The Agnidivya festival has helped the Shri Lairai Devi celebration transcend Goa and reach the entire nation.